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AI in 2024: McKinsey Report Reveals Value Generation & AI Adoption Spike

ARTIFICIAL INTELLIGENCE
28.6.2024
4
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AI in 2024: McKinsey Report Reveals Value Generation & AI Adoption Spike
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According to a recent report by McKinsey & Company, the year 2024 marks a significant turning point in adopting Artificial Intelligence (AI), particularly generative AI (gen AI) powered by foundation models. 

This article delves deeper into the report's key takeaways, offering insights into the current state of AI adoption, its impact on businesses, and potential future trends.

2024 a Pivotal Year for Gen AI

Explosive Growth in Generative AI

In early 2024, 65% of survey respondents representing various organizations reported using gen AI within their operations. This figure represents a dramatic increase compared to the previous year's survey, where only 34% reported using this technology.

This rapid surge suggests a growing awareness among businesses of the potential value proposition gen AI offers.

Also, responses suggest that companies are now using AI in more parts of the business. Half of respondents say their organizations have adopted AI in two or more business functions, up from less than a third of respondents in 2023

Gen AI Measurable Benefits

The report underscores the positive impact of gen AI adoption for early adopters. Organizations utilizing gen AI report tangible benefits across various functions.

Examples include improved customer interaction through chatbots powered by gen AI, enhanced content creation, and even the generation of functional computer code.

This year's survey revealed a fascinating trend among the organizations extracting the most value from gen AI: a strong preference for highly customized or bespoke solutions.  McKinsey classifies these solutions as "shaper" or "maker" archetypes, signifying a significant level of tailoring to their specific needs.

While many companies find value in "off-the-shelf" gen AI solutions (referred to as "taker" solutions), the report suggests that maximizing the technology's potential often requires significant customization. This customization can involve training models on proprietary data specific to the company and its customers. Additionally, fine-tuning models to ensure optimal performance within a particular industry or business context plays a crucial role.  

The high performers do not simply leverage pre-built solutions but actively shape and mold gen AI tools to fit their unique requirements.

Mitigating Gen AI's Risks and Concerns

While the benefits of gen AI are becoming clear, businesses are also acknowledging the multifaceted risks associated with the technology. These risks encompass a broad spectrum:

  • Data Management Risks: This category includes concerns surrounding data privacy, potential bias within the data, and intellectual property (IP) infringement that might arise from gen AI's utilization of training data.
  • Model Management Risks: Here, the focus lies on the potential for inaccurate outputs generated by gen AI models. Additionally, the lack of explainability for certain outputs can pose challenges in understanding and trusting the model's decision-making process.
  • Security and Incorrect Use Risks: This category highlights the importance of robust security measures to protect sensitive data within gen AI systems. Additionally, ensuring proper training and guidelines for users is crucial to prevent misuse of the technology.

Inaccuracy is increasingly considered a relevant risk to organization's generative AI use. However, is the only risk that respondents are significantly more likely than last year to say their organizations are actively working to mitigate.

Companies implementing mitigation strategies like human oversight and data validation are experiencing improved accuracy and reliability in Gen AI-generated results.

Organizations seeing the largest returns from generative AI are more likely to follow a range of risk-related best practices than others.

Early Movers Leading the Way for Success

While overall adoption is on the rise, a select group of organizations are emerging as "Gen AI high performers."  The report identifies 46 out of 876 surveyed companies as falling into this category. 

These high performers attribute a significant portion (over 10% of their EBIT) to their successful deployment of Gen AI solutions. Analyzing their strategies can provide valuable insights for other organizations aiming to maximize the return on investment from Gen AI implementation. 

For instance, the report highlights the importance of a dedicated leadership team with a clear vision for Gen AI integration across the organization. Additionally, focusing on building a strong data foundation and establishing robust data governance policies are critical factors for success.

Gen AI Challenges Remain

Despite the positive outlook, the report acknowledges ongoing challenges associated with Gen AI adoption.  As a relatively new technology, organizations are still navigating the process of integrating Gen AI across different functions within their structure. Scaling the impact of these solutions and ensuring widespread adoption requires careful planning and effective communication strategies.

Additionally, the report emphasizes the importance of addressing issues related to bias and fairness within Gen AI models. Implementing data debiasing techniques and establishing ethical guidelines for employee use are crucial aspects of responsible AI implementation.

Reshaping the Future of Work With Gen AI

The report underscores the potential impact of Gen AI on the future of work.

While automation concerns exist, the report suggests a shift towards a collaborative work environment where humans and AI work together.  Humans will provide creativity, strategic thinking, and social intelligence, while AI will handle repetitive tasks, data analysis, and certain aspects of decision-making. 

Upskilling and reskilling initiatives will be crucial to ensure a smooth transition and leverage the combined advantages of human creativity and AI's processing power.

Understanding The Power of AI

The McKinsey report paints an optimistic picture of AI's future in 2024 and beyond. The dramatic rise in Gen AI adoption and its positive impact across various sectors suggests that AI is poised to become a transformative force in the global economy. 

As technology evolves and organizations adapt to its potential, AI can revolutionize various industries, improve efficiency, foster innovation, and create new possibilities across the business landscape and society.

The full report can be downloaded here for those interested in delving deeper into specific findings.

By understanding the power of AI and staying informed about its advancements, companies can position themselves to leverage this technology and navigate the exciting future it promises.